ACQUISITION
What attracts patients
Search intent, ads and pages that match what patients are actually looking for.
Websites, Ads& the Work Behind ThemFor dental & private healthcare practices
A strong website and active ads are only useful when the technical details behind them work too: forms, tracking, and the path to an actual enquiry.I bring 15+ years across technology and digital work, with hands-on experience in websites, Google Ads and automation for dental and healthcare businesses.
Founder-ledTechnical implementationInternational projects
57 CONVERSIONS. HOW MANY REAL ENQUIRIES?
FROM SEARCH TO DECISION
Where the pieces connect
Five connected parts of patient acquisition.
- SearchSearch intent
- WebsiteClear next step
- EnquiryReal enquiries
- Follow-upTimely response
- OutcomeUseful outcome
REAL CLIENT EXPERIENCE
Trusted by specialist doctors.
Dental and healthcare work led directly by Nishant across acquisition, websites, tracking and conversion.
Dr. Bhaskar TiwariOrthopaedic Surgeon · Managing Director, Bhaskar Super Speciality Hospital
HOW I APPROACH THE WORK
What needs to worktogether?
A website, an ad campaign and a tracking setup can each look fine on their own. I look at how they connect — from the first search and site visit to a genuine enquiry, a useful response and a decision.
TECHNICAL WORK
What holds together
Fast pages, working forms, tracking and automation with fewer unknowns.
MEASUREMENT
What the data means
The enquiries and outcomes behind the dashboard, not just reported actions.
WHAT I LOOK AT
Look at the setup.Then choose the work.
Website, ads and tracking each have a job. I check what is working before recommending where to spend time or money.
Search demand
Which treatments people are actually searching for, how competitive the market is, and where paid search has a sensible role.
DEMANDLanding experience
Whether the page matches what the patient searched for and makes the next step clear enough to take.
WEBSITECalls & forms
Where enquiries go, what gets tracked, and whether the practice can tell a real patient enquiry from a raw conversion count.
ENQUIRYFollow-up
What happens when a prospective patient is interested but is not ready to book on the first conversation.
FOLLOW-UPMeasurement
Whether source, enquiry and outcome data are connected well enough to make a confident budget decision.
TRACKINGPatient trust
What a patient can verify about the practice, doctor and treatment before deciding whether to make contact.
TRUSTWAYS TO WORK TOGETHER
Start where the need is.Review first, or scope the work directly.
Some practices need an independent second opinion. Others already know they need a better website, a focused campaign or technical fixes. We can start with either.
WHEN YOU WANT A SECOND OPINION
Outside Acquisition Review
FOUNDER-LED REVIEW
A focused second opinion on where acquisition is working, where the picture is unclear, and what I would change before putting more money behind it.
✓ Search demand + acquisition path
✓ Website + landing experience
✓ Existing paid media where relevant
✓ Calls, forms + enquiry visibility
✓ Follow-up + measurement
✓ Founder walkthrough + next-step recommendation
Independent viewUseful before committing more budget
Practical next stepWhat to fix now, later, or not at all
IF THE PROBLEM IS ALREADY CLEAR
Focused Digital Implementation
SCOPE AGREED BEFORE WE START
For a practice ready to improve its website, acquisition or technical setup, with a clear scope and an outcome to watch.
✓ One agreed practice / project priority
✓ Google Ads where they make sense
✓ Website or landing-page improvements
✓ Forms, conversion tracking + attribution
✓ Follow-up and automation where useful
✓ Reporting tied to enquiries and outcomes
Founder-ledI stay involved in the work
Focused scopeExpand only when it makes sense
Pricing is set after I understand the practice, the problem and the level of involvement required. I would rather scope the work properly than publish a retainer that may not fit.
WHAT IMPLEMENTATION CAN INCLUDE
Fix one priority first.Then expand if the numbers justify it.
Implementation starts with a clear priority: a website, a campaign or the technical setup supporting them. I scope the work around what needs changing.
01
Paid acquisition
Google or Meta Ads where appropriate, with careful targeting, search or audience quality, and measurement tied to genuine enquiries.
02
Websites and landing pages
Build or improve fast, clear pages that fit the visitor’s intent and make contact straightforward.
03
Tracking and integration
Connect forms, analytics, ad platforms and lead data so the numbers can be checked against real activity.
04
Follow-up automation
Put useful follow-up and lead status processes in place without adding unnecessary complexity.
05
Useful reporting
Explain what changed, what the data actually shows, and the next sensible decision.
Scope can also include SEO, remarketing, content, video or deeper website work when relevant. Nothing gets bundled in just to make the project look larger.
FOUNDER-LED
I stay involvedin the work.
IntakeData Systems is founder-led by Nishant Sharma.
I’ve worked across technology and digital for over 15 years, from website builds and technical problem-solving to Google Ads, tracking, automation and client work. Dental and healthcare have been an important part of that experience. I stay involved in the decisions and delivery.
When specialist depth is needed, I bring it in and remain accountable for the work.
NS
Nishant SharmaFounder · IntakeData Systems
REAL CLIENT EXPERIENCE
Client workin their words
Dental experience
DENTAL CLIENT
Dr. Anu Tiwari
Dental Surgeon
BDS | MDS
CLIENT-REPORTED OUTCOME
“Considerable increase in patient bookings and calls”
Specialist healthcare
Direct recommendations from specialist doctors and hospital leadership.
Selected international client work
Client feedback from international projects.
BEFORE WE SPEAK
A few things clinic ownersusually ask.
Enough context to understand how I work before we speak.
Do you only work with dental practices?
Dental is the market I’m focusing on most actively right now. My healthcare work also includes hospital-led orthopaedics, neurosurgery, women’s health and IVF, and other specialist care, so I’m open to selected healthcare engagements where the fit is strong.
Do you work with practices in Canada and the United States?
Yes. I can work with practices in both Canada and the United States. The work is structured to be handled remotely, with founder involvement throughout.
Why do you recommend starting with the Acquisition Review?
For a practice I haven’t worked with before, I usually recommend starting with the Review. It gives you a useful second opinion and gives me enough context to recommend implementation responsibly. If the problem and scope are already very clear, we can skip it.
Can you work with our existing website, agency or internal team?
Yes. I do not need to replace useful people or rebuild assets just to create work. I can work around an existing website, ad account, agency or internal team when that is the sensible path.
What do you actually handle?
The first engagement usually focuses on acquisition, conversion, tracking and follow-up. I can also work across websites, SEO, automation, content, social media and video production when those have a clear role in the plan. I don’t force all of them into the initial scope.
How is pricing decided?
Pricing depends on the actual scope, level of founder involvement, specialist requirements and delivery needs. I prefer to understand the practice first rather than force every clinic into the same package.
Who handles patient conversations?
The practice team continues to handle patient conversations. I can help make enquiry capture, tracking, status and follow-up clearer around that team.
Do you guarantee a specific number of patients?
No. Patient volume depends on demand, treatment mix, geography, reputation, budget, response quality and other factors no marketer controls alone. I’d rather make those factors visible and improve what can actually be improved.
START WITH THE PRACTICE YOU HAVE
Send the website.I’ll look before we speak.
Send the clinic website first. I’ll take a look before we speak, so the first conversation can be specific.
FIRST STEPYour clinic website
FOUNDER REVIEWShare the clinic name or website and your email. Add a phone number only if you prefer a call.
Send clinic website→Prefer email?nishant@intakedatasystems.com
Prefer to call?+1 (236) 842-5150